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Helped Eduserv make the most of Google Analytics
I'd definitely recommend his skills! With several websites and different audiences and objectives, our goals are quite diverse and needed sophisticated set-up.
Stats
Increased Accountability
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The team now felt confident the data was telling the truth. They had a web analytics strategy and knew what to do next.
Up-skilled Team
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The whole marketing team attended a workshop designed just for them. Now they confident in what data was telling them.
Time Wasted
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Automated reporting and dashboard meant the team could focus on the opportunities and optimisation.
Services
Eduserve Didn’t Trust the Data
Eduserve offer government, education and healthcare sectors, IT & cloud based services. They needed to leverage their data to increase the leads coming from their website, but they felt they were unable to trust their data. They didn't have an analytics strategy and the team lacked the skills to make the most of the tool.
A Full Audit and Training Was Needed
We conducted a full audit off the Google Analytics account. We worked closely with the web dev & marketing team to setup custom dimensions, content grouping. We created a new structure that aligned with the key business areas & before we finished, we provided in house training that focused on their key business objectives.
Streamlined Reporting and Confidence In The Data
The team were able to compare the performance of each paid media channel across all their business areas and move the marketing budget into the places that worked best. Using the new structure they also setup automated dashboards and custom reports to reduce the time they spent in the tools.
Case Studies
We prepared a number of hands on workshops for the team. Starting right at the beginning with the fundamentals of Google Analytics through to advanced data analysis and optimi..
We conducted a full audit off the Google Analytics account. We worked closely with the web dev & marketing team to setup custom dimensions, content grouping. We created a new ..
Bespoke code & Google Tag Manager provided an effective tag management, tracking & reporting solution. We provided technical consultancy, project management & developed the co..